Gary Grasso
Director, Doctors PR & Marketing
Medical Public Relations • Media Strategy • Physician Positioning • Brand Development

Doctors PR & Marketing helps physicians, medical technology companies, and health and wellness brands turn expertise and innovation into compelling stories that earn public attention. With more than 25 years of specialized experience, Gary Grasso brings a record of representing nationally recognized physicians, introducing emerging medical technologies to consumers, and building visibility for brands competing against some of the world’s largest companies.

His experience spans the distinct needs of medical practices, entrepreneurial ventures, and publicly traded device manufacturers. Combining strategic positioning with hands-on media relations, Gary translates complex medical subjects into accessible, newsworthy stories—connecting a client’s expertise with the questions, concerns, and interests that drive media coverage.

Therabreath: an incredible success story.

One of Gary’s longstanding client relationships began in 1996, when he was retained  by dentist and bacteriologist Dr. Harold Katz, founder of Therabreath mouthwash. Gary developed a public relations and consumer awareness campaign that secured television interviews and live appearances across the country over many years. Sustained media exposure helped introduce Dr. Katz and his oral care products to a national audience as TheraBreath went on to gain shelf placement in major grocery and drugstore chains, competing in a category dominated by multibillion-dollar corporations. In 2021, Church & Dwight acquired TheraBreath for $580 million in cash—a significant milestone in the growth of a brand Gary had helped publicize during its formative years.

Building medical device brands, going public: InMode & Syneron.

Gary also brings extensive experience supporting medical device companies through pivotal stages of development. He represented aesthetic technology company Syneron during its early growth and continued working with the company through and after its initial public offering. His relationship with InMode likewise began before its 2019 IPO and continued as the company expanded its presence in medical aesthetics. InMode remains a client.

Bringing news of a revolution in dentistry.

Gary represented inventor dentist Dr. John Chao, developer of the Pinhole® Surgical Technique, also known as Pinhole® Gum Rejuvenation. First contracted by Dr. Chao in 2013, Gary’s multi-year engagement focused on publicizing Pinhole® and building consumer awareness of this new approach to treating receding gums without scalpels or sutures. Gary immediately gained multiple media appearances for Dr. Chao which continued over the following years, including an appearance on The Doctors show. This media coverage built public awareness and drove demand for the new technique, leading to patients asking their own dentists about Pinhole® . This supported Dr. Chao in bringing the technique to the dental community as an alternative to conventional gum grafting surgery, and ultimately achieving his goal of personally teaching the Pinhole® technique to thousands of dentists and periodontists from around the world.

This relationship further demonstrates Gary’s experience helping medical and dental innovators communicate their developments to the public and establish recognition for distinctive treatments.

Expertise in representing distinguished physicians in all fields.

The Doctors PR physician and expert client portfolio has included Canadian plastic surgeon Dr. Stephen Mulholland; Beverly Hills plastic surgeon Dr. Paul Nassif; Barry Sears, PhD, author of The Zone diet books; cardiologist Dr. Ernst von Schwarz; New York orthopedic surgeon Dr. Nakul Karkare; New Jersey plastic surgeon Dr. Barry DiBernardo; and California dermatologist Dr. Patrick Bitter, Jr., among many others.

Digital PR, brand & authority development and top-tier media, all under one roof.

Gary has secured client exposure across national, regional, and local media, including CNN, Fox News, NBC’s Today, ABC’s Good Morning America and The View, The Doctors, CBS Morning Show, Good Day Philadelphia, and The Dr. Oz Show, to name a few. Print and digital coverage has included the New York Post, Daily Mail, Insider, Fox Health , Biohacker magazine, The Sun, and many others.

Beyond individual media placements, Gary helps clients identify what makes their expertise, treatment, technology, or product distinctive—and develop that distinction into a sustained public presence. His work encompasses earned media strategy, physician and executive positioning, product and treatment publicity, consumer education, branding, and marketing across traditional and digital channels.

For physicians seeking greater recognition, medical device companies introducing new technologies, and health brands pursuing broader awareness, Gary offers experienced counsel, a clear understanding of the medical marketplace, and the ability to make specialized expertise relevant to the public.