Gary Grasso
Director, Doctors PR & Marketing
Medical Public Relations • Media Strategy • Physician Positioning • Brand Development

Doctors PR doesn’t only provide access to the media. We bring the ability to create and brand ideas that the media want to cover.

Gary helps physicians, medical device and technology companies and brands turn expertise and innovation into compelling stories that earn public attention. With more than 25 years of specialized experience, Gary Grasso brings a record of representing nationally recognized physicians, introducing emerging medical technologies to consumers, and building visibility for brands competing against some of the world’s largest companies.

Our experience spans the distinct needs of medical practices, entrepreneurial ventures, and publicly traded device manufacturers. Combining strategic positioning with hands-on media relations, We translate complex medical subjects into accessible, newsworthy stories—connecting a client’s expertise with the questions, concerns, and interests that drive media coverage.

Therabreath: an incredible success story.

One of our longstanding client relationships began when Doctors PR was retained  by dentist and bacteriologist Dr. Harold Katz, founder of Therabreath mouthwash and a full line of oral care products. Doctors PR developed a public relations and consumer awareness campaign that placed Dr. Katz in TV interviews and live appearances across the country. The campaign continued over several years. Sustained media exposure helped introduce Dr. Katz and his oral care products to a national audience, and he went on to gain shelf placement in major grocery and drugstore chains, competing in a category dominated by multibillion-dollar corporations. In 2021, Church & Dwight acquired TheraBreath for $580 million in cash—a significant milestone in the growth of a brand Doctors PR helped publicize during its formative years.

Building medical device brands, going public: InMode & Syneron.

Doctors PR also brings extensive experience supporting medical device companies through pivotal stages of development. We represented aesthetic technology company Syneron during its early growth and continued working with the company through and after its initial public offering. Our relationship with InMode began a year before its 2019 IPO and continues as the company expands its presence in multiple verticals, including non-surgical and minimally invasive technologies in aesthetics, ophthalmology, and women’s & men’s health.

“For InMode, we began by placing top-tier media to gain name recognition and drive demand for its revolutionary radiofrequency aesthetic treatment devices,” says Gary. “The media campaign focuses not only on aesthetic providers who purchase the devices, but also on driving public awareness and desire among the public for minimally invasive aesthetic procedures made possible by InMode’s groundbreaking technology. In the process, InMode platforms such as Morpheus8 became widely recognized devices for effective aesthetic treatments for the face and body. We also launched the public awareness and publicity program for Envision, InMode’s platform for treating dry eye syndrome, ocular rosacea and improving periocular skin texture, for optometry and ophthalmology practices.”

Doctors PR also represented Thermi (originally ThermiGen) with a campaign that featured physician providers on TV including national media.

Before Syneron and InMode, we created the original PR program for the FotoFacial® skin rejuvenation treatment and associated IPL device, helping to build an internationally known brand in the skin rejuvenation sector.

Bringing news of a revolution in dentistry.

Doctors PR represented inventor and dentist Dr. John Chao, developer of the Pinhole® Surgical Technique, also known as Pinhole® Gum Rejuvenation. First contracted by Dr. Chao in 2013, our multi-year engagement focused on publicizing Pinhole® and building consumer awareness of this new approach to treating receding gums without scalpels or sutures. We immediately gained multiple media appearances for Dr. Chao which continued over the following years, including an appearance on The Doctors show. This media coverage built public awareness and drove demand for the new technique, leading to patients asking their own dentists about Pinhole®. This supported Dr. Chao in bringing the technique to the dental community as an alternative to conventional gum grafting surgery, and ultimately achieving his goal of personally teaching the Pinhole® technique to thousands of dentists and periodontists from around the world.

This relationship further demonstrates our experience helping medical and dental innovators communicate their developments to the public and establish recognition for distinctive treatments.

Expertise in representing distinguished physicians in all fields.

The Doctors PR physician and expert client portfolio has included a number of the most prominent physicians in many fields, including Canadian plastic surgeon Dr. Stephen Mulholland; Beverly Hills plastic surgeon Dr. Paul Nassif; Barry Sears, PhD, author of The Zone diet books; Los Angeles cardiologist Dr. Ernst von Schwarz; New York orthopedic surgeon Dr. Nakul Karkare; New Jersey plastic surgeon Dr. Barry DiBernardo; and California dermatologist Dr. Patrick Bitter, Jr., to name a few.

Digital PR, brand & authority development and top-tier media, all under one roof.

We have secured client exposure across national, regional, and local media including CNN, Fox News, NBC’s Today, ABC’s Good Morning America, The View, The Doctors, CBS Morning News, Good Day Philadelphia, and The Dr. Oz Show, to name a few. Print and digital coverage has included the New York Post, Daily Mail, Insider, Fox Health, Biohackers magazine, The Sun, Insider, and many others.

Beyond individual media placements, we help clients identify what makes their expertise, treatment, technology, or product distinctive—and develop that distinction into a sustained public presence. His work encompasses earned media strategy, physician and executive positioning, product and treatment publicity, consumer education, branding, and marketing across traditional and digital channels.

For physicians seeking greater recognition, medical device companies introducing new technologies, and health brands pursuing broader awareness, Doctors PR offers a specialized strategy, a clear understanding of the medical marketplace, and the ability to make health & medical expertise and new developments relevant to the public.